KMC or Kangaroo Mother Care is a special method of care for low birth weight and preterm babies that includes keeping the baby in close skin-to-skin contact with a caregiver, especially the mother.
These posters were designed while working with Community Empowerment Lab, Lucknow to aid caregivers to practice KMC successfully. Co-designed with the community, these posters have simple, self-explanatory illustrations which are easily understandable by the rural community of Uttar Pradesh. Aided by the NHM (National Health Mission) and the Government of Uttar Pradesh these posters now adorn the walls of the KMC wards in all government hospitals in UP.
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